Case study: Space Coast


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Florida’s Space Coast is the vibrant capital of America’s space program. Technology, aerospace and all things NASA drive the community.

Once the model for USA Today, Florida Today needed to up its game and offer its news and information in a format that reflected the dynamic space-oriented community it serves.

With a price increase slated to hit subscribers and single copy readers, it became imperative to turn up the volume in a meaningful way.

The entire product was redesigned and focus was placed on key areas in features, space coverage and sports. But the newspaper’s front page received the most change.

Page One went from a traditional newspaper front to a vibrant news magazine in daily newspaper format.

Great use of color, typography and alternative story form led to immediate acceptance and praise from the community.